I optimize processes, not pixels. In my 24-year career, I have moved from designing products to building the machinery that makes them possible. I re-engineer workflows using AI so teams can stop fighting operations and start creating.
1. Design Ops & AI
Strategic VelocityI design the operating system of work. I don’t build component libraries; I design the flows that eliminate friction.
- AI Efficiency: I automate the mechanical. I compress weeks of audits and technical documentation into days of strategic curation.
- Impact: I clear corporate clutter so design becomes an engine, not a bottleneck.
2. Mentoring
The Augmented ProfessionalI teach professionals to use AI with discernment.
- AI as a Copilot: I train teams to let technology buy them time, not replace their thinking.
- Philosophy: AI provides speed; the expert provides judgment. I transform "executors" into "orchestrators."
3. Leadership & Track Record
23 years designing products and leading complex international teams:
- BBVA: Led 12 designers for global banking products.
- IE University: Managed resources for B2B platforms under critical business objectives.
In short: I redesign how we work to maximize what we deliver. If you want real efficiency, let’s talk.
I embrace change; although it can be challenging, navigating through evolution while cultivating my inner growth keeps me vibrant and authentic.
