Project Description
During an entrepreneurship program at the Jerez Chamber of Commerce, I moved beyond theory to validate a real business: a sustainable luxury textile brand.
My goal was to build "business muscle"—merging my design background with the hard logic of economic viability.
The concept was a company specializing in luxury prints on sustainable Merino wool—exclusive, ethical products handcrafted in Spain.
Roles
I acted as Founder, Business Strategist, and Designer.
I refused to work in a silo; I wanted to speak the language of business as fluently as the language of design.
Strategy: The Product Trio in Action
I structured the project across four phases to cover the full product strategy loop:
· Value Proposition: We prioritized artisanship and exclusivity. Every print was a work of art, backed by GOTS (Global Organic Textile Standard) and RWS (Responsible Wool Standard) sustainability certifications.
· Market Analysis: I identified high-growth segments in Northern Europe (Switzerland, UK, Germany) targeting professionals who value "luxury with a conscience."
· Revenue Model: I designed a mixed model including B2B licensing for luxury brands and B2C e-commerce for exclusive handcrafted collections.
The Strategic "Kill Decision"
After completing the financial projections and risk assessment, I made a data-driven choice: I decided not to launch.
The cost of certified artisanal production in Spain, combined with ethical logistics, squeezed margins too thin for a solo founder without massive external funding.
This wasn't a failure; it was a strategic win.
